I’ve been noticing that whenever someone talks about globalization and its effects on Jordan and Amman, Cups and Kilo’s gets mentioned. Whenever, a decent local business that can compete with a global brand on our soil is discussed, then Cups and Kilos gets mentioned. Even when they had problems of being shut down in Abdoun months ago, a facebook group was created in their defense and support! Ok, I know that there is a facebook group for every little things these days, but again I think i have a point 🙂
It appears to me as if the threat of global businesses with strong brands like Starbucks gets Jordanians hot blooded even if some don’t think that global Starbucks are owned by Zionists. I don’t remember that being the case when MacDonalds and BurgerKing opened. People don’t even mention BlueFig, as the incumbent.
Even Fastlink tried to sell on that concept when it created its “minna ou fina” (from us and within us) slogan yet I don’t think it was as successful as the case with Cups and Kilos. It was more of a joke between fastlinkers!
Way to go Cups and Kilos! and a big cheer to all local business owners (including me 😀 ) that are doing their best to create world-class brands and customer experiences. And no they didn’t pay me to post this!