About me and this blog


I play at the intersection of culture, technology and values. I write regularly in an effort to structure my thoughts, in the process, I may ask a lot of questions.  I also share experiences, learnings, insights and some ideas.  I often share tips around building digital products.

This blog is also an archive of most of what I've written since 2005.

I co-founded Spring in 2007 and been leading its efforts ever since. I do digital product & user experience strategy mostly amongst other things. You can view a summary of my resume here.

I live in Amman, Jordan most of the year. I try to travel whenever I can, revisit favorite cities & spots or explore new ones.  

To connect with me, please do so via Twitter or LinkedIn.

Most successful recent #selfie